TAFE NSW is the leading provider of vocational education and training in Australia. My design role included robust OOH home campaigns, EDM design, press advertising, website and landing page design, internal communications, sub-brand design, Campus signage and event collateral.
NSW Return and Earn is a government recycling program with over 600 return points statewide and an impressive record of 10 billion returned containers. My work with them spanned the initial brand rollout, point-of-sale signage, out-of-home (OOH) campaigns, and social marketing initiatives, including partner toolkits.
The Australian Design Centre is the leading centre for contemporary craft and design in Australia. My work there included gallery signage, print and digital event collateral, various publications and educational material.
I had the privilege of contributing to the Australian Institute of Project Management (AIPM), Australia's foremost body and membership association for project professionals. My role involved designing impactful content across various critical domains, including course materials, marketing collateral, annual reports, membership communications, and events.
In shaping course materials, I ensured the delivery of comprehensive and well-presented information to project professionals. My work on marketing materials aimed to enhance AIPM's visibility and attract new members. Crafting the annual report design became a means to succinctly showcase achievements and activities. Additionally, my involvement in membership communications aimed to facilitate effective interaction with members. Lastly, event design was a crucial aspect, enhancing the overall experience for participants.
TAFE Enterprise is a B2B sub-brand of TAFE NSW and offers customised and flexible training courses, across all industries. I worked on the conceptual development of the brand and worked on two multi-million dollar campaigns to establish the brand. The work included a large print and digital OOH piece around Sydney domestic airport, Qantas magazine ads, as well as weekly press ads in all major Sydney newspapers.
I had the privilege of collaborating with The McDonald College, a distinguished performing arts school in Sydney. In this role, I played a key part in crafting compelling design assets for their enrolment campaigns and marketing initiatives for special programs.
My focus was on elevating the visual representation of their offerings, ensuring that the distinct qualities of The McDonald College were effectively communicated to both prospective students and stakeholders.
The ACT Container Deposit Scheme (ACT CDS) is a notable recycling initiative by the ACT Government. With an impressive participation rate of 61% among adults in the region, my design contributions were diverse and impactful. I worked on partner toolkits, social engagements, print advertising, web assets, and brand identity.
My focus was on not only enhancing the visual representation of the initiative but also fostering active community engagement. Through the creation of partner toolkits, social engagements, and other design assets, I significantly contributed to the scheme's success, encouraging widespread participation and making a positive impact on recycling practices in the ACT.
